Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build DuckDuckGo's community and add new features,...
View ArticleInside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this...
View ArticleSEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so...
View ArticleGoogle Crisis Response: From Search Engine to Information Provider
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future of information retrieval on connected devices and their...
View ArticleGoogle, Penalties & the Disavow Links Tool: The Big Game Theory
Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink profile problem. But maybe there is a bigger game at play....
View ArticleGoogle Penguin: What Lurks Beneath the Surface?
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have...
View ArticleSEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated...
View Article10 Website Quality Indicators That Can Sink Your SEO Battleship
If you aren't paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually...
View Article5 Graphics that Recap the Most Important Google SERP Changes in 2012
A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online...
View ArticleAfter Panda & Penguin, is Google Living Up to Its Great Expectations?
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on...
View ArticleUsing Email and Social for Crowdfunding Success
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your...
View ArticleA Simple Guide to Using rel="alternate" hreflang="x"
This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate"...
View ArticleThe Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the...
View ArticleHow to Write Title Tags For Search Engine Optimization
Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best...
View ArticleWhere Link Building is Heading in 2013
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building;...
View ArticleMeet Izik: Tablet-Friendly Search From Blekko
Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change...
View ArticleEcommerce SEO: Filtering and Segmentation
How can you make sure Google interprets your website’s information and technical SEO instructions the way you want it to while preserving a good user experience? Learn how you can get the right pages...
View ArticleDramatically Raise the Value of Any Piece of Content with These 27 Tactics
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and...
View ArticleMeetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics
Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers...
View ArticleCreative SEO Tip: Newsjacking
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and...
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